With the broad portfolio of composite cans Weidenhammer documents the attractiveness of consumer packaging.
Quelle: Weidenhammer

The Weidenhammer Packaging Group (WPG) is a specialist for sturdy, attractively labeled consumer packaging and will be presenting solutions including its highly acclaimed new peel-off top for composite cans designed for oxygen-sensitive bulk products. Trade visitors will be able to see the uniquely-shaped OvalCan along with a variety of innovative plastics packaging solutions in attractive formats aimed at making products stand out at the point-of sale. Weidenhammer will also be introducing gourmet food manufacturer Appel at Interpack. This new customer recently started selling products in PermaSafe, Weidenhammer's reinvention of the can.

As a standard element across many different packaging segments, the composite can is characterized by stability, resealability and maximum consumer convenience. Composite cans can be used for everything from instant drinks, soups, and sauces, to snacks, cookies, or tobacco products. Weidenhammer works continuously on developing this packaging solution for new market segments. One of the company's latest innovations is the peel-off top. This closure with an easy-to-open membrane and ring pull or flat tab is similar to the solutions currently on the market for metal closures. Both versions are easy to open for the consumer and ensure excellent gas and oxygen impermeability. "We work continuously on the advanced development of solutions," explains Rolf Regelmann, in charge of WPG sales. "With the oxygen-impermeable peel-off top closure we have expanded the scope of composite cans for dry goods. This gives our customers a new, intelligent packaging concept that is also suitable for powdered milk and other oxygen-sensitive food products."

Featuring a unique format, the OvalCan is one of the latest additions to the Weidenhammer product portfolio on display at Interpack. This packaging solution sets itself apart from the competition and attracts consumer attention with its ergonomic oval shape. The OvalCan is ideal for dry goods or moisture-sensitive foods. On the shelf, this composite can supports branding with an eye-catching elliptical shape that clearly differentiates it from competing products.

A lot of potential for innovation: another subject of Weidenhammer at interpack.
Quelle: Weidenhammer

A wide variety of plastic caps ranging from snap-on lids and overcaps to shaker tops creates added benefits for manufacturers and consumers. WPG closure solutions offer optimal protection and seal-in freshness thanks to a tamper-proof membrane and resealing cap.

Focusing on benefits that can be used in marketing, the Weidenhammer Group develops tailor-made product closure solutions that integrate seamlessly into the overall packaging design. Numerous options, including multiple colors, transparency or high-quality branding with in-mold labeling techniques offer plenty of creative freedom when it comes to packaging design.

Visitors to the Weidenhammer stand at Interpack will also discover a variety of new plastic packaging solutions. The containers manufactured by Weidenhammer Plastic Packaging are not only ideal for refrigerated and frozen foods. This packaging is based on in-mold labeling technology in which the plastic container and labeling are created in one manufacturing step. Weidenhammer Plastic Packaging designs come in a wide variety of shapes and sizes, ranging from basic round plastic containers, to elaborately labeled single-portion packaging. "We develop our packaging solutions in close cooperation with the customer," explains Andreas Rothschink, in charge of sales at Weidenhammer Plastic Packaging. "This results in unique convenience packaging shapes that stand out on the supermarket shelf and give products a fresh image that appeals to new consumer target groups." One example is the Mühlen Würstchen sausages manufactured by Rügenwalder Mühle. This product is now sold in handy plastic containers developed by Weidenhammer. The sausages are packed upright without water - a solution that clearly stands out from the competition and has also helped reposition the product as a snack food.

PermaSafe, Weidenhammer's "reinvention of the can", offers a unique brand presentation. Virtually impermeable to oxygen and water vapor, PermaSafe guarantees maximum hygiene and a longer shelf life for processed foods, meats, dips, and other perishable products. These benefits convinced gourmet food manufacturer Appel. Following in the footsteps of Muller's Heideverführung home-style meat spread, Appel recently started selling its fish specialties in attractive PermaSafe packaging.