Ball Corporation supports Unilever with the launch of the Rexona Maximum Protection DFB Edition in Germany. Utilizing its proprietary Dynamark™ PRO technology, six distinct can designs are produced within a single production run. This printing solution ensures consistent quality and a unified brand presence across the entire series.

The packaging aligns with the partnership between Unilever and the German Football Association (DFB), featuring stylized illustrations of the German men's national team. To deliver a differentiated product line while maintaining a clear brand identity, Ball and Unilever jointly optimized the print data for all variants during a pilot phase.

“Combining creative concepts with process-secure expertise creates packaging that stands out on the shelf and can be efficiently produced at scale,” explains Victoria Marletta of Ball Corporation. The technology enables brands to implement multiple design variants simultaneously without compromising on print quality or brand identity.

The DFB Edition highlights how modern packaging printing technologies have become a strategic tool for brand activation. By combining flexible design capabilities with standardized production, retail visibility is maximized and customer engagement is enhanced.

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