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Challenges and opportunities for the beverage industry

SIG Whitepaper: Global society goes mobile

9. November 2017

In a white paper, SIG shows how beverage manufacturers now can set the course with the choice of the right product and packaging concept in order to reach mobile society and thus boost their own business.

Quelle: SIG

Mo­bil­i­ty is a glob­al mega­trend that af­fects all so­cial and eco­nom­ic spheres. It changes the way peo­ple work, think, com­mu­ni­cate, con­sume and also how they eat and drink. This presents the bev­er­age in­dus­try with new chal­lenges – and opens up new op­por­tu­ni­ties. In a white pa­per, SIG shows how bev­er­age man­u­fac­tur­ers now can set the course with the choice of the right prod­uct and pack­ag­ing con­cept in or­der to reach mo­bile so­ci­ety and thus boost their own busi­ness.

The white pa­per out­lines what adds val­ue to mo­bile con­sumers. This in­cludes healthy, mod­ern al­ter­na­tives to tra­di­tion­al snacks suit­able for on-the-go con­sump­tion. Such prod­ucts have the best chance of be­ing sold at a rea­son­able price.

An­oth­er cen­tral point of the white pa­per is the analy­sis of the role pack­ag­ing plays in a suc­cess­ful prod­uct con­cept. Smal­l­-for­mat car­ton packs, in par­tic­u­lar, can play a key role in the glob­al mar­ket for healthy, liq­uid snacks, es­pe­cial­ly for the mil­len­ni­als, who are among the main play­ers in the young, mo­bile so­ci­ety.

Nor­man Gierow, Head of Glob­al Prod­uct Man­age­ment Mar­ket at SIG: "We have iden­ti­fied four key re­quire­ments that help bev­er­age man­u­fac­tur­ers to de­vel­op suc­cess­ful 'on-the-go' con­cepts – pack­ag­ing plays a cru­cial role in this, as it is the most im­por­tant touch­point with the con­sumer for the brand. The pack­ag­ing ful­fils cen­tral func­tions in prod­uct mar­ket­ing: it cre­ates brand iden­ti­ty, pro­vides in­for­ma­tion, is part of the brand ex­pe­ri­ence and an ide­al way to ini­ti­ate con­sumer en­gage­men­t”.

The new white pa­per is avail­able for free down­load on SIG's cor­po­rate blog.

SIG Com­bibloc is one of the world's lead­ing so­lu­tion providers for the food and bev­er­age in­dus­try with­in the field of car­ton packs and fill­ing tech­nol­o­gy. In 2016 the com­pa­ny achieved a turnover of 1,724 mil­lion Euro with more than 5,000 em­ploy­ees.

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