Inline digital printing is making further advances
Better individualization, brand protection, and personalization
From coding and marking to late-stage packaging customization: The DIGILINE Versa Inline Pro individualizes flat or erected folding cartons in color and in brilliant print quality.
Quelle: Atlantic Zeiser
Digital inline printing continues to address a growing number of challenges in combination with drop-on-demand (DoD) inkjet technology. This allows individualization of consumer goods packaging at a very late stage, especially for small batches, with the ability to add brand protection features addressing product piracy and gray market risk. When applied to the financial, ID, and commercial cards markets, the technology allows high levels of personalization in a secure and cost-effective manner.
“More and more printing and packaging processes are landing in the “tension zone” between mass production on the one hand and individualization on the other. This is where a variety of requirements from marketing, supply chain, data and product security, and controlling collide – creating complexity,” says Barbara Schulz, CEO of Coesia Digital Printing Solutions and Atlantic Zeiser. “The high print quality – even in color – and the flexibility and excellent price-performance ratio of DoD technology means that it is able to capitalize on its advantages for an increasing amount of applications.”
At virtual.drupa 2021 Atlantic Zeiser presented the DIGILINE Versa Inline Pro, a new system for digital inline color printing for flat or erected, already-filled folding cartons. The system was developed specifically to complement existing conventional packaging lines in order to allow them to capitalize on the advantages of digital technology. This allows brand owners of consumer packaged goods to retain their familiar processes and still have part of the packaged products individualized for such purposes as marketing campaigns, seasonal promotions, and country-specific information.
Original or counterfeit? The Gray Market Controller GMC Pro by Atlantic Zeiser effectively puts a stop to product piracy activities and monitors sales channels.
Quelle: Atlantic Zeiser
Many manufacturers of perfumes, cosmetics, other luxury goods, and electronic products face great challenges beyond the printing and packaging processes. Gray market activity has become a menace, not least because of the increasing importance of e-commerce. In a specific response to these challenges, Atlantic Zeiser is introducing the latest generation of its Gray Market Controller GMC Pro software solution. It will allow efficient sales channel monitoring – assisted by algorithms and intelligent serialization.
The ability to personalize financial, ID, and gift cards shows that DoD technology delivers outstanding results on challenging surfaces such as plastic. The PERSOMASTER is Atlantic Zeiser’s new system that uses DoD technology to cover the entire range of batch sizes, from small rainbow decks to new batches encompassing several million cards. ID card personalization in particular can be combined with laser technology to provide additional security features. Absolute data integrity and security are at least as important as the brilliant print quality and low per-card cost. The new MAILMASTER allows not only Word, but also PDF, PostScript, and PCL files for the card-mailing process, ensuring great template design freedom. MAILMASTER can change different parameters for each cover letter, including card number, enclosures, fold type, and more.
Atlantic Zeiser is a leading provider of digital print solutions for the packaging industry. Innovative drop-on-demand digital printing technology allows superior solutions for marking, coding, serialization, and late-stage secondary packaging customization. Atlantic Zeiser develops solutions specifically for the consumer goods and cosmetics industry for any situation in which individual and mass products must be given individual features in a cost-optimized, high-speed, secure process.
Atlantic Zeiser is based in Emmingen-Liptingen, Baden-Württemberg, Germany, and is part of Coesia, an Italian consortium composed of leading internationally active companies that provide innovative industrial and packaging solutions. Atlantic Zeiser operates worldwide at Coesia group locations and also has sales partners and service partners in 50 countries.